 | Choosing the right job title for your job adWhy is choosing the right job title important? How can the job title make a difference to the success of your online recruitment campaign? How do you choose the right job title for your job? |
The importance of the job titleHaving the right job title on your job ad can be a key factor in the success of your recruitment campaign. This is because having the right job title can mean the difference between job seekers finding your job ad or not. (c.f. Writing job ads for job boards.) In a newspaper there are usually only a small number of job ads. Job seekers can take their time and browse down the page and look at them all. On job boards this isn't possible. There are simply too many jobs for a job seeker to browse. Besides, job seekers don't browse job boards. They actively search them to find the right jobs. If you were looking for a hotel in paris on Google, you might type in "hotels in paris." It works the same on job boards. The most common terms that people use when searching job boards are job titles. If a candidate were looking for a .net developer job, then they are going to search a job board with the search term “.net developer." Call a spade a spadeOnline recruitment is all about getting your job in front of the largest number of relevant people. Adveritising on the right job site is definitely important. But even when you have selected the right job board for your vacancy, you've still got to ensure that job seekers will find it. That's why choosing the right job title is key. Just because you call your personal assistant a “dedicated staff administrative enabler” doesn't mean that you should advertise it as such. If you want relevant job seekers to find your job, use the job title that they will use to search for it. There are few job seekers who would input the search term “dedicated staff administrative enabler.” Job seekers will and do, however, search for “Personal Assistant.” What's more, by choosing a common job title your job ad will be shown to far more relevant job seekers. It'll be a match for far more searches. And, as it an exact match for far more searches, it may well appear higher up the list of results. Both of these advantages can help to get your ad in front of more eyeballs and, in the end, make a success of your job vacancy advertising. When it comes to job titles the more clarity you offer to job seekers in your job title and job description the better are your chances of finding the right person for your vacancy. In other words, call a “sturdy digging tool having a thick handle and a heavy, flat blade that can be pressed into the ground with the foot” a spade. Article updated: May 2008 Photo: © Feng Yu | Dreamstime.com
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