Press Release 7 June 2007

Employers face a choice of more than 1,200 jobs sites.

Finding the right jobs site for your job vacancy has never been easy, but it's not getting any easier. Research conducted by www.whatjobsite.com, a website dedicated helping employers with online online recruitment, has found that there are now over 1,200 jobs sites in the United Kingdom and Ireland claiming to serve the employer market. 

For the purposes of the study, www.whatjobsite.com only included those sites which would be  considered job boards or jobs sites. The study did not include employer-owned sites, sites that charged a placement fee rather than an advertising fee, or recruitment consultancy websites. Nonetheless, research delivered over 1,200 sites in the United Kingdom and Ireland.

What's more, if anything the number of job sites looks likely to increase. New sites are launched every week. New sites tend to be niche or specialist players i.e. job sites focusing on a particular job type, industry sector or location. This increasing specialism in the market is most likely  due to the low cost of entry for niche sites as well as the ability to gain market share. 

However, while segmentation of the market is increasing, there is little evidence to suggest that this is, in itself, attracting new candidates. In other words, there seems to be more job sites fighting for the same candidates. 

It would, of course, be wrong to imagine that all these 1,200 sites are the same. There is huge variation in the quality of sites. “Good” and “bad” sites do exist. Good sites deliver solid traffic to jobs, get applications, secure placements, undergo audits, and treat their clients honestly and helpfully. “Bad” sites fail in many of these key factors. But often the first and last research tool for employers is a search engine. Unfortunately, search page positioning has less to do with a jobs site's ability to fill jobs and more to do with investment in search engine optimization.

“Making online recruitment work for small and medium sized enterprises,” says Karl Schweppe, Managing Director of www.whatjobsite.com , “means educating these small employers about what makes a jobs site good or bad. That, as we know, comes down to site traffic, applications and placements.”

www.whatjobsite.com aims to help employers in making this decision. Whatjobsite.com features an interactive database of jobs sites that have been evaluated for job roles, locations and industry sector to ensure that employers find the right match for their vacancy. www.whatjobsite.com also provides information, advice and resources to help employers get the most out of online recruitment. We hope to make the process of choosing a job site a little easier.

“Making online work for employers is an educational process,” adds Karl Schweppe. “This educational process has paid off in the past with large corporates and recruitment consultancies. These organizations are now confident in their use of jobs sites. As an industry, we now need to ensure that this educational process begins for the wider employer market.”

For more information visit http://www.whatjobsite.com 
 
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