Greetings! 

Welcome to the July whatjobsite newsletter. This month we take look at Employer Careers Sites and how having one might be helpful in your recruitment strategy. We welcome a new job board partner to whatjobsite. We also give you the results of our June online poll. And, we've got our best ever collection of exclusive offers from our job site partners.* 

If you have any comments or feedback about this newsletter, please drop me an email. I'd love your feedback.

Editor

 Feature Article

Careers Sites offer employers of every size an effective way to engage with online job seekers while at the same time create a single destination for your recruitment activity.

What is a Careers Site?
A Careers Site is a dedicated area on your company website where people can find out about career opportunities in your company. Like websites themselves, Careers Sites come in all shapes and sizes. Some offer all the bells and whistles with recruitment videos, CV uploads, online applications, psychometric tests, newsletters and so on; while others are a much more basic listing of live vacancies. The kind of Career Site you have or choose to have depends fundamentally on your ongoing recruitment needs and your available resources.

What are the Advantages of Careers Sites

• Fill your job vacancies
  Clearly, your Careers Site can help you find the right people to work in your organization. The Careers Site is often the second most visited page on company websites, so it will be clear that there are many people who are interested in working for your company. A Careers Site is the single most effective way of channeling these people into an active recruitment process.
• Build a database of passive candidates
  Not everybody who comes to your Careers Site is actively looking for a job; nor, in truth, will they always be suitable for the job vacancies you are advertising. But that's not to say that you should dismiss them. A Careers Site offers you a way of embracing such candidates so that when the right opportunity comes along you have a ready database of interested candidates. 
• Promote your recruitment brand
  Your Careers Site offers you one of the most effective ways of expressing and promoting your Recruitment Brand (see our article "An introduction to Recruitment Branding"). A huge part of why people work in a company is because they like the company, its people or its culture. With a Careers Site you've got lots of space to talk about your company, your people and your culture.
• Manage your recruitment process
  Your Careers Site can also provide a single place from which to manage your recruitment activity. Whether you are advertising online or offline, you can drive all recruitment activity through this single location. This will help you avoid the duplication of activities and wasting resources. 
• Save yourself time and money
  There may be some initial resources required to create your Careers Site, but once it's up and running advertising your jobs on your own site is free. What's more, a Careers Site can also help reduce the time and effort spent on recruiting.

What are the disadvantages of Careers Sites
There are, in our view, few disadvantages to having a Careers Site. Indeed, rather than disadvantages we would suggest that most of the following issues can be avoided if you put proper thought into your Careers Site before you build it.

• Cost
  Before you begin, you really do have to sit down and think about the kind of Careers Site you require. For example, do you simply require a couple of additional pages on your website so that you can advertise the two or three job vacancies you have every year? Or do you require something more extensive that will be able to handle hundreds of jobs, online applications and has a recruitment management back-end? The difference in cost between the two is large. Think about what you need before you begin to build it. Better still, talk to an online recruitment expert to help you define your needs.
• Time
  The purpose of the Careers Site is to get the right people working for your company. That is its function. The last thing you want is a Careers Site that requires so much time and attention that it eats into resources that could better be directed at actually filling jobs. Creating an overly demanding Careers Site can be best avoided by thinking properly about it early on.
• It's not the end of the story
  Your Careers Site should not be seen as the answer to all your recruitment needs. Even if you are advertising your jobs on your site, you will still have to get your jobs out to a wider audience. Be sure to advertise your jobs on a relevant job board, newspaper, trade magazine etc.

There is, of course, a lot more to be said about Careers Sites. We hope, however, that this introductory article has shown you some of the reasons why as an employer you should consider having at least a basic Careers Site on your corporate website.
 
For more information on online recruitment and job board advertising visit the whatjobsite Recruitment Advice area.

 New Job Board Partner

New Job Board Partner: CV-Library

This month we welcome CV-Library to whatjobsite.

CV-Library is an independent leading job site and CV database. Comprehensively covering over 90 industries, CV-Library offers a high calibre of candidate across a wide range of industry sectors. It offers one of the most competitive packages on the web. Find the perfect candidates for your vacancies with CV-Library. Find out more.

 Whatjobsite June Poll Results

Poll results: Niche or generalist?

Following on from our survey in May ('How many job boards do you use to recruit?'), in June we asked our users "How many job boards do you use to advertise your jobs?"

It was a straight 50-50 split. 50% of users said they had used a niche job board to recruit while the other 50% said they hadn't. This is an encouraging sign as, if chosen wisely, niche job boards can offer employers a very effective recruitment channel. To find out more about Generalist and Niche job board read out article: 'Generalist job sites versus specialist job sites.'