Whatjobsite begins the audits for the Approved Website Award 2012
Posted: January 30th, 2012 under Approved Websites 2012.
Where does the time go? It seems like only last week that we were signing off on the images for the Whatjobsite Approved Website Awards 2011.
And now it’s that time again. We’ve just off the new image for whatjobsite approved website and are beginning the process of approving websites for the Whatjobsite Approved Website Award.
We launched the Whatjobsite Approved Website Award scheme in 2009 with the simple goal of helping recruiters select quality job boards to advertise their vacancies. The market has changed a lot since then. And for employer recruiters we think it has got even worse.
The cost of technology has dropped so considerably since then that anybody’s uncle Joe could launch a reasonably good-looking job board for under a hundred quid. Indeed, some of these hundred pound job boards look really good.
What’s worse is that with the growth of affiliate networks, job ad aggregators and job posting services anybody can make a job board look pretty popular too. This hundred pound job board could have thousands of jobs on it.
And that is the danger for employers. These job boards can look like real job boards, they can have lots of jobs like real job boards, they can even charge advertising rates like real job boards — but it doesn’t mean they have any real candidates like real job boards.
The Whatjobsite Approved Website Award aims to help employers choose quality job boards to advertise their vacancies. We evaluate and assess job board against open criteria to ensure that they are not sumply affilate job boards or, worse, Zombie job boards. We check sites for legilative compliance; we check for clear pricing; we check for traffic; and we verify traffic claims, we check the job inventory to make sure it’s real and not affiliate; we check for lots of things. But all these checks aim to identify quality job boards for employers.
In the next weeks we’ll begin auditing our partner sites once more. Keep an eye on the blog for announcements of the latest audits.