Changeboard launches new job-board publishing model

Changeboard, the specialist HR, recruitment & training job board, has developed an innovative user-generated content platform to integrate with its jobs board.

Users (both individuals and organisations) of the site are able to create a Changeboard member profile and then upload their own articles, case studies, company/supplier news, video and podcast content, via custom-built templates. This content then appears against the user profile on the front end of the site.

Since the launch of the new platform, the site now hosts over 600 career-related articles searchable across 43 subject areas and six core areas: career advice, education & learning, employment brand, human resources, innovation and social responsibility. On the home page and within the main career resources section there is a new “top stories” section, as well as HR and career advice articles, plus breaking news and latest articles that are all featured for a week within heavily trafficked areas.

“Job board marketing is evolving into the skill of building communities of interest and providing relevant content,” says Jim Carrick-Birtwell, CEO and founder of Changeboard. “The rate of content being added by our members is accelerating with every week that goes by. Changeboard is proving to be a much more effective way of reaching more people, more effectively. Most marketers now recognise that in the digital economy people don’t want to be sold a message. They want to have two-way conversation. They reserve the right to have a voice, or just to read, listen or view. It’s exciting to see Changeboard as an empowering platform for progressive conversations about the world of work.”

In order to deliver consistently high quality editorial, Changeboard have partnered with leading business schools, HR, recruitment and training experts as well as recruiters and HR consultancies to produce thought leadership pieces and value-added commercial insights on a regular basis. Jim Carrick-Birtwell, CEO and founder of Changeboard comments:

‘Passive’ job seekers are the holy grail of recruitment. If we can engage them during their entire career cycle by providing them with career tools and dynamic content to help them get ahead and be successful in their careers they’ll be much more likely to use our site as a valued portal when they start looking for a job. Producing relevant content helps our clients build their employment brand in an innovative and interesting way. It also enhances their relationships with current and prospective consumers.”

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