Jobsite runs TV campaigns
News Posted: January 9th, 2012 under Online Recruitment News, Press Releases.
Tags: jobsite.co.uk
UK generalist site Jobsite returns to TV in January with a 4 week campaign across over 200 terrestrial and satellite channels.
Jobsite will be running a combination of 30 and 10 second TV adverts around a diverse range of programmes with the intention of reaching some 82.5% of the UK working population, with each individual seeing the ads an average of over 6 times.
When the campaign was first run on TV in January 2011 it generated record-breaking results, with both the highest number of visitors and highest number of applications in a day. TV has also been responsible for helping to increase Jobsite’s searchable CV database from 500,000 in September 2008 (pre TV) to 2.7million today.
The Jobsite TV advertising campaign will also be supported by online activity including search engine marketing, social media campaigns, display banners across leading UK sites, email activity and display retargeting ads. There will also be aheavy presence on mobile through Jobsite’s partnership with O2.
KeithPotts, Jobsite CEO, commented, “January is the busiest month of the year for people looking to change jobs and our campaign across multiple media channels is designed to reach them throughout the day so that we’re the first place they visit to find that new opportunity… “
