Right place, right time "Finding the perfect candidate for a vacancy can be a complicated and expensive affair, but not if you're looking in the right places," says Roy C Rowlands of rtmjobs.com.

With so many people looking for employment and so few roles available, candidates searching for a new career on generic jobsites tend to apply for as many jobs as possible, whether they are right for the role or not.

"Obviously this 'apply for every job possible' culture is being driven by the recession," says Roy, "But is bad news for recruiters. They are forced to wade through endless inappropriate CVs, which wastes both time and money."

It may sound obvious, but the most effective way to use your advertising spend is to focus specifically on the type of candidates you are looking to hire. The most effective way to do this is through focus on industry-specific job sites which are becoming incredibly popular amongst job seekers looking for a specific role within a specific industry using specific skill sets. It is no wonder, then, that these sites are also becoming extremely popular amongst employers.

One reason for their fast growing popularity amongst employers is that industry-specific job sites offer a far more concentrated stream of talented job seekers than generic job sites. For example, a project manager looking for a position in the rail industry is far more likely to search for a new role on a specialst rail industry job site like rtmjobs.com than one which doesn't.

"In troubled times it is only those who are willing to innovate to ensure that they gain maximum exposure for their advertising spend who will reap the rewards," says Roy." This means being open to new ideas. Who dares, wins, as the saying goes."

Companies which have incorporated rtmjobs.com into their recruitment campaigns have found the site to be extremely valuable in providing them with a large quantity of good quality candidates. Nicola Jenkins, resourcing manager at Southern Railways, says: "We have found RTMjobs to be a valuable tool in gaining a number of quality applications to the company. The process of raising vacancies is very simple and we are very impressed with the candidates that have applied."

Article updated: 6 July 2009

This article was provided by rtmjobs.com. Click here to see the rtmjobs.com whatjobsite profile. Or click here to go directly to rtmjobs.com.

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